If you have ever peeked "under the hood" of a HubSpot website, you might have seen code that looks a little like HTML, but with extra curly brackets like this: .
That is HubL (pronounced "Hubble"), or HubSpot Markup Language.
At 2CUBE Studio, HubL is our primary tool. It is the "brain" that allows us to take a static design and turn it into a dynamic, intelligent website that talks to your CRM. Here is a simple breakdown of what HubL is and why your website needs it.
Think of HTML as the "skeleton" of your site. HubL is the "nervous system."
HubL allows us to pull information directly from your HubSpot CRM and display it on the page. For example, instead of writing "Hello Customer," we use a simple HubL tag to say Hello . This small bit of code allows your website to feel personal to every visitor.
The biggest benefit of HubL development is flexibility. Without HubL, if a marketer wants to change a background color or add a new team member, they might need a developer to change the HTML.
With HubL, we build Custom Modules. We create simple "input fields" in the HubSpot editor. The marketer just types in a box, and our HubL code automatically places that text into the beautiful design we’ve built. It gives you the power of a "Page Builder" with the speed of custom code.
HubL allows for "Logic Gates." We can tell your website to behave differently based on certain rules: