Ryan Day Woodworking
Design & Development.
The_Challenge
Existing online presence failed to reflect high-end craftsmanship. Poor mobile responsiveness and an outdated portfolio structure were causing high bounce rates and lost client inquiries.
Technology_Stack
Services_Delivered
- Custom UI/UX Design
- Database Migration
- HubSpot Theme Development
- Mobile Responsiveness Optimization
- Portfolio Migration & Setup
Digital Craftsmanship.
To mirror the client's attention to detail, we moved away from generic templates and built a completely custom theme on HubSpot CMS. By utilizing HTML5 Boilerplate as a foundation, we ensured the codebase was lightweight and SEO-friendly. The new design prioritizes high-resolution imagery to reflect the quality of Ryan’s physical work, while the responsive framework ensures a flawless experience for users on mobile devices.
The goal was to make the website feel as handcrafted as the furniture itself. We implemented a dynamic portfolio system that allows the client to easily upload new projects without touching a line of code.
— CEO, Ryan Day Woodworking Ltd/// THEME_ARCHITECTURE
KEY_DEVELOPMENT_WINS
BESPOKE THEME ARCHITECTURE
Engineered a completely custom HubSpot theme from scratch using HTML5 Boilerplate. This eliminated the code bloat found in standard templates, ensuring a lightweight and unique foundation.
OPTIMIZED ASSET DELIVERY
Implemented advanced CSS3 techniques and minified JavaScript to ensure high-resolution portfolio images load instantly. achieved sub-second load times without compromising visual quality.
DYNAMIC PORTFOLIO SYSTEM
Built a scalable CMS structure that allows the client to update project galleries and service details effortlessly. The system automatically formats new content to maintain design consistency.
FLUID RESPONSIVE DESIGN
Developed a "mobile-first" layout that adapts seamlessly to any screen size. This solved the client's previous issue of mobile bounce rates by providing a native-app-like experience on phones.
The Interface.
A minimalist, image-forward design engineered to let the craftsmanship speak for itself. We utilized a clean typographic hierarchy and generous whitespace to ensure the custom furniture photography remains the focal point on every device.
* The new site perfectly captures the detail of my work.
* It's not just a website; it's a digital showroom.
* Since the launch, client engagement has noticeably increased.
*
* @Author Ryan Day, Founder
* @Rating 5/5 Stars
The Logic.
To handle the client's high-resolution portfolio without compromising load speed, we wrote a custom "Intersection Observer" script. This defers the loading of off-screen images until the user scrolls them into view, keeping the initial page weight under 1MB.
const initGallery = async () => {
// Target high-resolution project images
const projects = document.querySelectorAll('.woodwork-item');
// Initialize Performance Observer
const observer = new IntersectionObserver((entries) => {
entries.forEach(entry => {
if (entry.isIntersecting) {
// Swap placeholder for HD texture only when visible
const img = entry.target;
img.src = img.dataset.src;
img.classList.add('reveal-grain');
console.log('Asset loaded:', img.id);
observer.unobserve(img);
}
});
});
projects.forEach(p => observer.observe(p));
}